Meet Oluwatoyin Wealth Oyekanmi, an international business mogul and a visionary in the services and hospitality industry. A doctoral candidate at the University of Johannesburg, Oyekanmi is the driving force behind two successful South Africa-based companies, including the renowned Jollof Café, which has quickly become synonymous with authentic African flavors, community impact, and entrepreneurial success.
The Birth of a Vision
Launched on April 1st, 2021, Jollof Café started as a small kitchen at Jozi Cloud Kitchen in Johannesburg. But from the beginning, Oyekanmi envisioned more than just a restaurant; he saw an opportunity to create a vibrant hub for African culture and cuisine. Kitchen 10 became a haven for African food lovers, embodying the richness and warmth of the continent’s culinary heritage.
More than just a restaurant owner, Oyekanmi is a cultural ambassador. His mission: to use food as a bridge, bringing together diverse communities and celebrating Africa’s rich culinary history. This vision, coupled with his commitment to business growth, has made Jollof Café a standout brand in South Africa’s competitive hospitality sector.
Branching Out and Scaling New Heights
Oyekanmi’s approach to growth has been intentional and strategic, driving Jollof Café’s rapid expansion. Today, the brand operates four thriving branches across Johannesburg in high-demand areas like Sandton, Bryanston, Morningside, and Kyalami. By the first quarter of 2025, two additional branches are set to open in Cape Town, marking an exciting new chapter in the café’s growth.
With a team of over 40 dedicated employees, Jollof Café isn’t just about serving food; it’s about building careers and creating opportunities. Oyekanmi has cultivated a culture of excellence, ensuring that each team member feels empowered to contribute to the brand’s success. His leadership extends beyond profit, focusing on people and purpose.
Business Meets Humanity
Oyekanmi’s deep-rooted commitment to social responsibility has set him apart as an entrepreneur. Giving back to the community isn’t just a business value; it’s a personal mission. A passionate advocate for children’s health, he has directed Jollof Café to support initiatives for children living with cancer, an effort that reflects his belief in using business as a force for good.
At Jollof Café, the balance of profit with purpose is a guiding principle. Regular charitable initiatives are woven into the café’s operations, underscoring Oyekanmi’s dedication to making a meaningful impact on the communities that support his business. For him, true success is measured not only by financial milestones but by the positive change he creates along the way.
The Future of Jollof Café
With unwavering support from loyal customers and a dynamic team, Jollof Café is on a path to becoming a household name in South Africa and beyond. Oyekanmi’s vision for the future remains clear: to expand his reach, introduce more people to the magic of African cuisine, invest in talent, and deepen the brand’s impact on society.
For aspiring entrepreneurs, Toyin Oyekanmi’s story is an inspiring example of purpose-driven success. It’s a journey built on passion, propelled by purpose, and anchored in a desire to make a difference. Through Jollof Café, Oyekanmi has shown that when business and compassion go hand in hand, the result is a lasting legacy that extends beyond profit and touches lives.
In the global arena of entrepreneurship, Oyekanmi stands as a beacon of resilience, innovation, and generosity. His leadership of Jollof Café demonstrates the power of blending strategic growth with a heart for the community—creating a legacy that promises to endure for generations to come.
