When Amoke Oge posted her culinary delights on Instagram and served dishes from her kitchen, few could have predicted that she would build a multi-billion Naira food empire. Today, the food entrepreneur has grown her business into a thriving brand that has reportedly generated over N2.3 billion in revenue — and it wasn’t by chance.
While social media is often abuzz with highlight reels and mouthwatering snapshots, the real story lies in the backend — the strategies, systems, and scaling efforts that drive sustainable growth. Amoke Oge’s business journey is a case study in strategic scaling, efficient operations and tech-driven customer reach.
With five active outlets across Lagos, the brand has significantly expanded its capacity to serve customers. By the numbers, if her business completed 500,000 orders over the past three years, that averages to approximately 167,000 orders annually — or about 456 orders daily. Divided across her five outlets, each location handles roughly 90 to 100 orders every day — a realistic and achievable feat in Nigeria’s bustling commercial capital.
Much of this success is attributed to Amoke Oge’s ability to leverage digital platforms like Chowdeck, further expanding her reach and simplifying access for customers across the city.
Industry experts say this is a clear example of what’s possible when food businesses prioritize brand building, operational efficiency and smart expansion. “There’s real money — solid, liquid money — in the food business when it’s done right,” said a local food industry analyst. “But to hit numbers like these, you must think beyond the kitchen and focus on systems that scale.”
As Amoke Oge continues to grow her brand, her story stands as a powerful reminder that the food business, when strategically managed, holds immense potential in Nigeria’s ever-expanding consumer market.
