In a pivotal step toward bolstering effective communication between the presidency and the Nigerian public, Chief Sunday Dare, recently appointed as the Special Adviser to President Bola Ahmed Tinubu on Public Communication and Orientation, held a high-level strategic briefing with the President on Thursday night at the Presidential Villa.
This meeting, which marked Dare’s first official engagement with the President in his new role, underscored the administration’s commitment to transparency, citizen engagement and public trust. During their discussion, President Tinubu outlined his administration’s core priorities, emphasizing the importance of a well-coordinated communication strategy that keeps Nigerians informed and actively engaged with national policies. The President highlighted the pivotal role Dare is expected to play in shaping a responsive communication framework, aimed at building a bridge between the government and the people it serves.
Expressing his gratitude, Chief Dare reaffirmed his dedication to the mandate, pledging to work tirelessly to enhance public orientation programmes that reflect the President’s vision for a unified and progressive Nigeria. “I am honoured by the trust placed in me to steer public communication and orientation at this critical time,” Dare noted, assuring his unwavering commitment to deliver impactful communication that will foster a deeper understanding of government policies among Nigerians.
Sunday Dare’s appointment has been widely commended by political observers, media practitioners and civil society groups, who cite his wealth of experience in media, public service and governmental affairs. His career, marked by key roles such as Minister of Youth and Sports and as former Media Adviser and Chief of Staff to then-Governor Tinubu, has equipped him with a profound understanding of strategic communication and public relations. Known for his dedication to youth empowerment, Dare is celebrated for initiatives that promoted sports as a unifying and developmental tool during his tenure as minister.
As Special Adviser on Public Communication and Orientation, Sunday Dare’s responsibilities will extend to refining the administration’s public messaging, ensuring policy clarity and enhancing Nigeria’s reputation both domestically and on the global stage. Analysts suggest that Sunday Dare’s vision will resonate well with Nigeria’s diverse population, who seek transparency and effective governance.
The nation looks forward to Chief Sunday Dare’s initiatives in fortifying the link between the government and its citizens, with his expertise expected to play a crucial role in actualizing President Tinubu administration’s goals and the Renewed Hope Agenda
