The Federal Government has warned Nigerian skit makers, comedians, bloggers and all content creators using digital platforms through the Advertising Regulatory Council of Nigeria (ARCON) by announcing that henceforth, they will be punished for not getting approval before publishing their online advertisements.
The Advertising Regulatory Council of Nigeria noted that these digital media users have been publishing content violating the Nigerian Code of Advertising Practice. ARCON press release that was issued on Monday and signed by the Director General of ARCON, Dr Olalekan Fadolapo, stated that most of the advertisements exposed by the digital platforms users are “unethical with unverified claims and misinformation.”
The regulatory body also warned that it “will take necessary actions including prosecution of violators of the provisions of the Act and sanctions to ensure compliance. ARCON has received complaints on the advertising, advertisement and marketing communications activities of comedians, skit makers, influencers, content creators/producers, bloggers etc on digital media platforms. By this public notice, digital agencies, brand owners, secondary digital media space owners and other advertising stakeholders in the digital online space are hereby advised to obtain pre-exposure approval of all advertising, advertisement and marketing communications in accordance with the ARCON Act No. 23 of 2022.”